He has developed his professional career in Spain where he has held different positions, initially in technical areas such as Service Development and later in commercial areas as Marketing Director.

From 2010 to 2015 she was Director of Talent Management, subsequently joining Orquídea as HR Director. In 2019 she was appointed HR Director of the global units.

Considered one of the most influential figures in Digital Transformation. He is a technology investor, business school professor, writer, editor of the most influential Spanish-language blogs and a sought-after speaker.

He has developed his professional career in companies of the sector, holding different management positions in other companies. He is currently Director of Large Clients in the European Union Territory.